CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership Team
Paramount Skydance CEO David Ellison names leadership team amid WBD merger.
View ArticleAlbertsons’ Retail Media Head Leaves Grocery Giant
Brian Monahan most recently spearheaded a branded content offering.
View ArticleOpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS
The company is also testing a larger, image-led ad format and expanding its measurement partners.
View ArticleTikTok Expands Its Off-Platform Ad Network to US Advertisers
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
View ArticleTikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]
View ArticleJoin Gronk, Coach, The Home Depot, and More at ADWEEK House
ADWEEK is opening the doors to ADWEEK House: Advertising HQ in New York this week, Oct. 5-8, and you're invited.
View ArticlePiers Morgan’s Uncensored Launches Paid Tier to Own Its Audience Beyond...
The company is hoping 2% to 4% of its 4.6 million YouTube subscribers will pay $4.99 a month for early, ad-free, exclusive content.
View ArticleMorning Brew Acquires Express Checkout in Latest Creator Play
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
View ArticleUber Tries to Prove That Uber Eats Ads Don’t Hurt Physical Restaurant...
The delivery platform partners with Affinity Solutions on measurement capabilities.
View ArticleADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
View ArticleTicker: CNN Boss Mark Thompson Meets With New Owners About Future
Thompson reportedly wants assurance of editorial independence.
View ArticleAmex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
View ArticleWalmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
View ArticleJon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
View ArticleAds of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
View ArticleAsics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
View ArticleFrom Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
View ArticleThe Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
View ArticleWhy Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations.The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line,...
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