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Burger King's Twitter Is Hacked, Rebranded as McDonald's
It's been a week of hostile takeovers. First, the Fitness SF debacle. And now, Burger King's Twitter account has been commandeered by some punks who've given it a McDonald's skin and a real attitude....
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Don't Worry, You Can Still Post Nasty Tweets Pretending You're Burger King
Missed yesterday's hijacking of Burger King's Twitter account because of some dumb holiday? Don't worry. You can still get in on the action today over at Pretend You're Burger King, which lets you do...
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Burger King Taps Mother for Lead Creative Role
Mother is shifting from a supporting to leading player on Burger King's roster of creative agencies. The New York shop has become lead agency on the BK brand, which last year spent nearly $240 million...
View ArticleTwitter Yawns at Jeep Hack Attack
.@jeep Glad everything is back to normal.— BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked...
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Meet the Oddball Characters From Mother's New Burger King Campaign
Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone are the days when...
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Burger King Debuts the Hands-Free Whopper, and Life Will Never Be the Same
Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still the...
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Taco Bell Promises 'Swift Action' After Employee Tongues Tacos on Facebook
Well before the Internet, the quick-serve restaurant industry was challenged by disgusting tales or urban legends of what possibly happens to customer food before it's on the table. Social media has...
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Weird Burger King Ad Says It's Better to Be Addicted to Whoppers Than Drugs
In this controversial Burger King ad from Russia, a Whopper crushes a flower as a voiceover informs us: "This is a poppy. It was popular once, but now its time has passed." That's a rather strained...
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Burger King Takes Laziness to a New Level With Its French Fry Burger
Nothing complements flame-grilled perfection better than golden fries, right? The problem is, it's too much work to eat a burger, then put it down, and then pick up, dip and eat a french fry. It's...
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Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids
A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald's...
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Ad of the Day: Burger King Is Out to Change the World With 'Satisfries'
Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu item. The...
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Burger King's Name Change to Fries King Is Making People Hungry and Confused
Between the French Fry Burger and the new Satisfries, Burger King has been really into fries lately. Now, the chain is taking this obsession a step further by pretending to change its name to Fries...
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Lauren Reeves Is Satisfried [Video]
Hello again! A miracle has happened to fast food. We don't have to worry anymore about what it's doing to our bodies because there are so many super healthy menu options! I know this because I've been...
View ArticleArby's Puts Creative Up For Review
Arby's latest creative agency search comes on the heels of turnover in its CEO and CMO posts. Crispin Porter + Bogusky is the incumbent on the business. Arby's and CP+B both declined to comment....
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Burger King Creates Pre-Roll Ads That Share Your Hatred of Pre-Roll Ads
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake...
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Horizon Media Ends Year With a BK Bang
Horizon Media's Burger King win comes at the end of another solid year for the independent media agency. BK, which chose Horizon after a review, spends an estimated $250 million in media annually, and...
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5 Epic Branded Twitter #Fails of 2013
While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's...
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Burger King and Mother Split
There goes Burger King again. Just 11 months after the fast-food marketer named independent Mother New York creative lead on its business, the two have parted ways. It’s the company’s third change in...
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Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?
According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each...
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Remember When Burger King Ads Were Insane? In New Zealand They Still Are
It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake"...
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