Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities
After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.
View ArticleSalesforce to Buy Braze for $5.66 Billion
Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketers to optimize content.
View ArticleNetflix Announces New Ad Updates for Measurement and Capabilities
Netflix says new ad updates will provide better outcomes for its advertisers.
View ArticleKalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James
Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.
View ArticleFTC Approves Publicis’ $2.2 Billion LiveRamp Deal With ‘Neutrality’...
The order outlined numerous rules Publicis must abide by in an attempt to maintain market neutrality
View ArticleCharli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership
Absolut Vodka has signed a two-year partnership with Charli xcx.
View ArticleJay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show
The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.
View ArticleRobert Downey Jr. Trades Tony Stark’s Aviators for Snap’s AR Specs
The Iron Man star has joined Specs brand as chief customer experience officer, as the smart glasses wars ramp up.
View ArticleHow Shoes Became the Ultimate Cultural Vehicle for Brands
Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
View ArticleThe Real Value of an Ad Starts With Attention
This post was created in partnership with ViantAn ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people watched […]
View ArticleWeek of Oct. 5 Cable News Ratings: CNN Up in Both Measurements
Despite the other gains, Fox News was still the most-watched news network.
View ArticleAfter Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
View ArticleBrandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness.
View ArticleFresh Off Her Mummy Pig Collab, Kylie Kelce Stars In Honey Baked Ham’s...
The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up
View ArticleADWEEK Reveals the 2026 Agency of the Year Shortlist
The following agencies are in the running to win Gold, Silver or Bronze in each category
View ArticleTarget Cautiously Considers Placing Digital Screens for Ads in Stores
For now, brands should reach in-store guests through their phones, a Target ad leader said.
View ArticleAmid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement
Victoria’s Secret is reshaping its 2026 fashion show into a more communal and accessible event.
View ArticleTicker: NBC News’ Dateline Heads North of the Border
MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.
View ArticleTarget Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t...
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
View ArticleParade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that.Tellez, the 29-year-old marketing guru who in […]
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